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Customer discovery helps you build products services that people want

Customer Discovery Helps You Build Products/Services That People Want

By New Frontiers blog
Most startup founders are familiar with the concept of idea validation. In fact, Phase 1 of New Frontiers is all about helping entrepreneurs to validate their startup idea and get them to a go/no-go decision. Idea validation can be summed up as finding out if people want what you are planning to build – i.e., if it’s a viable product/service that’s worth further investment. But there’s another area of early-stage research that is too often forgotten or neglected by startup founders, and that’s what we want to look at today. Customer discovery provides a more in-depth understanding of the needs and preferences of potential customers, which helps inform product or service development. By conducting customer discovery, founders can ensure that...
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Mistakes to avoid when product testing - Gerard Comerford - New Frontiers

Mistakes to avoid when product testing

By New Frontiers blog
Testing your product is the most important activity your company will undertake. It validates that there is a market for your product and helps you iterate the product for that market. Here is a breakdown of the most common mistakes when product testing and how best to avoid them. The mistake of testing without a hypothesis One of the fundamental mistakes is testing your product with consumers as quickly as possible without a hypothesis - i.e. a grounded assumption of the product’s purpose/goal for a defined customer. Product testing is simply an experiment to test your hypothesis or assumptions. Based on the results of the experiment, the hypothesis is either proved or disproved; without a hypothesis, testing your product is...
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