marketing

Video is undoubtedly the future of content marketing; we have all seen the rise and rise of video online. Currently, a third of all online activity is spent watching video.  Video is a great way to attract new customers, set your business apart from the competition, announce new products or services, or as a recruitment and training aid. Video can also help to educate customers by demonstrating how to use your product or service. The growth of video marketing According to a recent survey on global internet traffic forecasts, conducted by Cisco Systems, video will account for 69% of all consumer internet traffic by 2017. Video on demand (VOD) traffic alone will have increased threefold at this point. Furthermore, video traffic will increase from 64% in...

It doesn’t take a genius to realise that social media marketing is becoming almost as important as, if not more important than, the traditional marketing tactics that most businesses are accustomed to. In today’s world, competition is fierce, so how do you get your voice heard and your brand noticed? Yes, your business needs social media marketing! It simply isn’t enough these days to have some physical collateral and a website for your business – your storefront must also extend to social media sites like Twitter, LinkedIn, Facebook and Pinterest. Why? Because that is where your potential clients are spending their time! In fact, over a quarter of the time spent online is passed on social media sites. If you're not there...

There are some terrible expressions in daily use in the business world. It seems to me that whoever is writing content for companies (generally an employee rather than a professional copywriter) looks at a few similar websites and then picks out what they think are the best expressions. But those sites probably didn't use a copywriter either. And so the circle begins. Now that you’ve set up your new business, you are probably in the process of creating your website and writing for Requests For Proposals (RFPs), documentation or brochures. Like a lot of things happening right now, this is something you probably haven’t done too much of before. Be careful not to use all those buzzwords you see around....

Marketing is based on the notion that if people really understood what you do - what you are really good at - they would want to buy from you. The trouble is that getting them to give up their personal time to try to understand you and what you’re good at. Most businesses make their prospects do far too much work in understanding them. They forget how busy, impatient and indifferent they can be. Cutting through bland, clunky business jargon is often boring, usually underwhelming and at times exhausting. Nonetheless, your business solution or product is aimed at customers whose lives you can make much easier. So how do prospects get to understand you before they have worked with you? How...