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food

Jul 27
Conor Grimes Spoonful Botanicals New Frontiers programme alumnus

Alumni profiles: An epic journey towards the dream

By New Frontiers blog
A big dream can grow from humble roots. It was a trip to India after graduating from college that started it all for Conor Grimes and Jayne Gavin. While exploring Asia, the young couple visited spice markets and saw locals using fresh herbs and spices as a way to help inflammation. It ignited a new passion that grew into Spoonful Botanical. “They were really promoting these natural foods and natural ingredients to combat inflammation,” Conor says. He started to think of home and his grandmother who was taking medication for arthritis at the time, which was particularly tough on her stomach. “So we decided to bring back home some of the spices to see if she could get any relief...
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Jul 05
New Frontiers - the food business when is a trend not a trend

The food business: when is a trend not a trend?

By New Frontiers blog
Understanding and using trends to develop sound business opportunities can be a complex area. In the food sector, for example, there are numerous macro and micro trend reports published every year, but what does a start-up food company really need to consider, when determining whether an idea is actually commercially viable? Trends can mean different things to different people. It’s a much bandied about term, mainly used to describe things that are currently popular or that are predicted to become popular. Essentially, broad shifts in consumer behaviours, attitudes and values drive changes which become identifiable, marketable trends. Typically, trends are (or should be) the starting point for a good business idea. A way of quickly and inexpensively road-testing your idea...
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