Dmbook Pro is a Dublin-based company providing ICT solutions for hotels. With over 10 years in hotel management, Bruno Lanvin recognised flaws in the traditional spreadsheets, paper and email communication network used in hotels all across Europe. It was this initial observation that lead to the creation of Dmbook Pro.
Bruno has worked in the hospitality industry in France, Scotland and Ireland, but he didn’t initially plan on transforming hotel communication networks. But as Front of House Manager, once having identified a problem, it was in his interest to form a solution. Hotels are an old establishment, but like every business they rely on the need for effective communication between personnel,
“I had this pain of trying to make sure the communication was efficient between all the teams and all the shifts rotating around the clock.”
Making sure the right people have the right information whilst changing shifts and working on separate teams was an everyday struggle. It was this ongoing problem that caused Bruno to develop a concept which started out very simply – an online diary, “a platform to put everything [on] where people could access information.”
Building on a simple prototype
Bruno’s brother, Rémi Lanvin, a web developer, helped create this online diary as a side project. At this stage, the online diary functioned by allowing users to simply go between dated pages (today, tomorrow, last year, next year) and input simple text entries. Particularly useful was how users could set goals and mark them as done. Bruno brought this prototype to the hotel he worked for and from here the stone that caused the ripple of interest across the hotel industry was thrown. After 18 months, whilst still working full time and developing this project on the side, Bruno and Rémi had paying customers. It was this growing interest that caused the brothers to stop looking at their creation as a project and instead as a company. They created a business plan and within one year secured 85 customers across 8 countries, including the USA.
New Frontiers – direction in uncharted territories
As much as they could value their strengths, they could also recognise their weaknesses. Bruno knew that his in-depth knowledge of hotels, although key to his success so far, would not be enough to take his company to the next goal – a multimillion euro international business. As he says, “Hotels are not start-ups,” and so Bruno visited a Start-Up Ireland event in Cove. It was here he learnt of New Frontiers and after sending his application was invited to pitch for Phase 2.
“We made more progress in the six months with New Frontiers than in the six months before.”
Bruno attributes this to the direction they received regarding finances: how to raise finance, how to approach investors, who to approach, how to duplicate the success they had had so far, and how to secure more clients. Other invaluable support included sales and marketing advice, and valuable networking – being a part of a community of knowledge for start-ups, they could ask questions and get the answers they needed, while also exchanging experiences and learning opportunities with other participants.
Dmbook Pro has expanded from its brotherly beginnings to a company with five employees and big ambitions. With this new expertise on board, they have created a fully functioning website, are currently developing a mobile app for Dmbook Pro and are targeting English-speaking markets, including the USA. Their goal is clear: to be in over 3,000 hotels by the end of year 3 in western Europe.
About the author
Scarlet Bierman runs a content-first marketing agency, Engage Content, and is Editor of the New Frontiers website. She is an expert in designing and executing content strategies and passionate about helping businesses to develop a quality online presence… [Read Scarlet’s profile]