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Geraldine Beirne New Frontiers Programme Manager Sligo

Where are you from and how did you get here?

I am originally from south Donegal, now living in north Roscommon. I started my academic life at IT Sligo in 1987, with a Certificate in Languages & Marketing followed by a Diploma in International Marketing. I took a year out and worked in London with a new product development agency before returning to Ireland to complete a BSc in Management from Trinity College Dublin. I worked in both multinational and indigenous Irish businesses before joining the Local Enterprise Office Offaly in 2000.

What is it about business and start-ups that so interests you?

I have worked for over 20 years with start-ups and growing businesses and what I love most is being able to help nurture and guide owner-managers to drive their businesses forward.

When did you become a New Frontiers PM and what inspired you to become one?

I joined the New Frontiers team in October 2021. I had already been involved with the New Frontiers programme in the Midlands and could see first-hand the real value the programme delivers to the participants.

What do you feel are the skills that you bring to the role?

My experience in dealing with all types of start-ups and my in-depth knowledge of the enterprise landscape allows me to assist New Frontiers participants in a number of ways. I can provide advice on a range of areas including marketing and business development, and if I don’t know the answer, I will know someone who does! I am empathetic, a good listener and ultimately want each and every business coming out of the programme to succeed and will do everything I can to support them.