New Frontiers programme https://www.newfrontiers.ie An Enterprise Ireland programme Thu, 09 Jul 2020 08:02:38 +0000 en-GB hourly 1 https://wordpress.org/?v=5.5.1 Small business secrets for improving your SEO ranking in 2020 https://www.newfrontiers.ie/blog/small-business-secrets-for-improving-your-seo-ranking-in-2020 Wed, 08 Jul 2020 11:57:03 +0000 https://www.newfrontiers.ie/?p=15476 The post Small business secrets for improving your SEO ranking in 2020 appeared first on New Frontiers programme.

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Small business secrets for improving your SEO ranking in 2020 - new frontiers

Small business doesn’t have to mean small website. We’re starting this SEO blog with some gusto by telling you: You CAN rank on the first page of Google.

Yes, with a bit of guidance, ranking high on Google is very much within your capabilities. The only issue is time. SEO can seem like a bit of a slog if it’s not your area of expertise, so before we dive into our tips for improving your website’s SEO ranking, we have some friendly advice to share. The key to SEO success for small business owners who just don’t have time for this is to set yourself achievable goals. Schedule SEO tweaks into your calendar just as you would anything else and set yourself a reasonable time limit for each task. With our SEO secrets and a bit of self-discipline, you can dramatically increase traffic to your website. Without further ado, let’s dive in…

3 secrets to boosting your SEO ranking in 2020

1. Stop competing with the big brands on Google

If there are dominant movers and shakers in your industry taking a big chunk of market share, then this will hold true on Google. Our advice is to leave them to it, at least for now. Think, for a moment, of the main keyword(s) you are trying to rank for on Google. If you are in tech it may be “cloud platform”, “fintech” or “IT security”. If your business is beauty, it could be “perfume”, “anti-ageing cream” or “micellar water”. All of these keywords are much too broad and websites that have been around longer and have strong domain authority will beat you for them every time.

That’s why we suggest that you narrow your target and go after more specific search queries. We’re talking about ‘long-tail’ keywords. Long-tail keywords are search queries with at least three words and often considerably more. For example, instead of targeting the short-tail keyword “micellar water” you could go after “micellar water stop breakouts”. Someone who has this phrase in their search query is looking for very specific information and therefore their buying intent is high. The great news is that long-tail keywords are easy to go after! They currently make up 70% of search traffic and this is only set to increase as more people use voice search.

2. Use your location to your advantage

Databox recently asked 53 SEO experts “Which channel(s) should local businesses spend more time on?” and the second highest answer, after a website, was Google My Business. Google My Business, or GMB, is a free service provided by Google for helping customers find your physical location. If people can visit you then it is a must-have. If you’re not that kind of business, we’d advise getting it anyway simply because of the real estate you get in Google search results. When I google “New Frontiers” from a device in Dublin 3, for example, this is what appears:

Google My Business results in search - New Frontiers

 

There are 16 locations delivering the New Frontiers programme, I saw this result because it’s the closest to my location. That great big box on the right hand side is precisely what GMB can do for you. If you want to boost your visibility in Google search, then this is a fantastic way to do it. Not only can you add basic information such as address and phone number, but you can also include a link for online bookings and add things like services and products. It’s a fabulous shop window for your business and completely free! To set up a GMB account, just visit google.com/business and create your business listing. You’ll have to wait a couple of weeks to be sent a verification code (Google works hard to stop abuse of this tool by sending the code to your physical address) but once verified you’ll be ready to also share regular updates such as news, special offers, and events.

3. Write more website content. A lot more!

We’ll admit straight off the bat that this one is going to be time-consuming. However, if you combine this tip with your new long-tail keyword strategy, you can start making great leaps in your SEO ranking. In a constant battle to capture customer search queries, the more relevant words you have on your website the better. According to marketing expert Neil Patel, every month industry leaders are writing as many as 16+ blogs! To add to the challenge, Google prefers long-form content. We’re talking blogs that are exceeding the 2,000-word count.

blog length and search ranking - new frontiers

At this point, you might be wondering how in the world you are going to manage this! But remember that you’re not competing against industry leaders just yet. You’ve narrowed your net and you’re going after customers with high intent who are far down the buyer’s funnel. Highly targeted content that capitalises on the power of long-tail keywords is your best bet. You can of course also consider hiring a content creator to do the job for you. With content marketing bringing in three times the amount of leads as other marketing strategies, it is worth the investment. However, if you’re reading this then your DIY hat is probably firmly on, so keep an eye out for fantastic online resources such as this copywriting blog to keep you inspired.

Search engine optimisation is a moveable feast

Google takes account of a mind-boggling range of factors when it comes to SEO. For sites with high volumes of sales or leads, optimisation is a full-time job. Even for small sites, SEO isn’t something you can just do once and then you’re good for a year. If that’s your approach, the evolution in best practice and proactive competitors will see you slip steadily down the pages. Another issue is that the user experience itself is fast becoming a big part of SEO strength – site speed, annoying popups, stuff moving around the page as it loads are some examples. Google announced recently that the algorithm will update to take account of these at some point in 2021, so website owners have a little time to get these sorted. You can already see these measurements in your Search Console account, but to learn more about ‘Core Web Vitals’, check out this resource from Google.

As you can see, the SEO landscape is constantly evolving. If ranking is critical to the success of your business, you may choose to outsource this to experts. If you do, make sure they are transparent about the actions they are taking. Also, get involved in the process yourself (regular reviews of their actions/make them report to you regularly) so that it aligns with your business goals. If you choose to take it on yourself, I recommend reading everything that Google makes available (you could start on the Webmasters site) and checking out the Yoast blog (they make plugins for WordPress, but their blog is an excellent resource and they have online courses too).

My main advice, as someone who has been obsessing about SEO for well over a decade, is to build your website for humans rather than bots. If you make a site that works well, looks good, and gives the audience what they’re looking for, you are well on the way to outranking sites that view SEO as a box-ticking exercise. Visit your site regularly and try to see it through a user’s eye. Ask people what they think of it. Ask clients and prospects what they’d like it to do and what information they want from it. But learn the technical basics too. And always put keywords in your headings :)

About the author

scarlet-merrill

Scarlet Merrill

Scarlet Merrill is Editor of the New Frontiers website and founder of her own startup, Engage Content Marketing. She is an expert in designing and executing content strategies and passionate about helping businesses to develop a quality online presence… [Read Scarlet’s profile]

Other articles from the New Frontiers blog

How You Can Stop Bad Posture Ruining Your Workday

How To Keep Your Remote Workers In The Loop

New Frontiers companies are rising to meet COVID-19 pandemic challenges

Enterprise Ireland’s Action Plan For Women In Business

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Equine MediRecord launches in the US https://www.newfrontiers.ie/blog/equine-medirecord-launches-in-the-us Fri, 26 Jun 2020 08:55:46 +0000 https://www.newfrontiers.ie/?p=15464 Equine MediRecord is a technology solution for equine anti-doping and horse welfare. Having successfully established in the UK, Irish, and French market, they have just launched in the US with backing from the Kentucky Thoroughbred Association (KTA).

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Equine MediRecord is a technology solution for equine anti-doping and horse welfare. Having successfully established in the UK, Irish, and French market, they have just launched in the US with backing from the Kentucky Thoroughbred Association (KTA).

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Glimpse gleans insights into the digital future of retail https://www.newfrontiers.ie/blog/glimpse-gleans-insights-into-the-digital-future-of-retail Thu, 18 Jun 2020 08:43:33 +0000 https://www.newfrontiers.ie/?p=15460 New Frontiers alumnus, Shane O Sullivan, is featured with his co-founder Oran Mulvey on thinkbusiness.ie. Their startup is solving the problem of responsible and reliable shopper data collection in retail.

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New Frontiers alumnus, Shane O Sullivan, is featured with his co-founder Oran Mulvey on thinkbusiness.ie. Their startup is solving the problem of responsible and reliable shopper data collection in retail.

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Interactive courses help teens stay on top of wellbeing https://www.newfrontiers.ie/blog/interactive-courses-help-teens-stay-on-top-of-wellbeing Mon, 01 Jun 2020 08:47:37 +0000 https://www.newfrontiers.ie/?p=15462 Project One Sky start-up uses teaching methods including quizzes and gamification to engage its young market. Founder Dr Colm Fallon is featured on irishtimes.com.

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Project One Sky start-up uses teaching methods including quizzes and gamification to engage its young market. Founder Dr Colm Fallon is featured on irishtimes.com.

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€5m fundraising to fuel Swyft Energy expansion https://www.newfrontiers.ie/blog/e5m-fundraising-to-fuel-swyft-energy-expansion Wed, 27 May 2020 07:58:47 +0000 https://www.newfrontiers.ie/?p=15508 The Cork-based energy technology firm, Swyft Energy, has launched a €5 million funding round to further develop its online technology platform. The company was co-founded by New Frontiers alumnus, Joseph Freyne.

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The Cork-based energy technology firm, Swyft Energy, has launched a €5 million funding round to further develop its online technology platform. The company was co-founded by New Frontiers alumnus, Joseph Freyne.

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How You Can Stop Bad Posture Ruining Your Workday https://www.newfrontiers.ie/blog/how-you-can-stop-bad-posture-ruining-workday Tue, 26 May 2020 09:08:22 +0000 https://www.newfrontiers.ie/?p=15466 The post How You Can Stop Bad Posture Ruining Your Workday appeared first on New Frontiers programme.

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How you can stop bad posture ruining your work day - new frontiers

You’ve probably seen Emma before. If not on the internet then in real life; after all, Emma is what an office worker is predicted to look like after 20 years on the job. She’s not in great shape, poor Emma, with her bloodshot eyes, swollen limbs, varicose veins, and hunched back.

Of course, we’re referring to that eerily realistic life-sized doll that went viral across social media last year. With data submitted by over 3,000 office workers in Germany, France and the UK, scientists created Emma to show exactly where our health is headed should we continue with our sedentary office lifestyles. Suffice to say, it’s not looking good!

It was enough of a warning to kickstart us into conducting our own research to find out exactly what we need to do to avoid becoming Emma! (Apologies to any real-life Emmas out there, we didn’t pick the name!) This is what we’ve come up with…

How to avoid swollen legs and varicose veins from sitting at the desk all day

Emma’s legs are suffering from a condition known as oedema or, more specifically in this case, peripheral oedema. According to the HSE:

“Oedema is the medical term for fluid retention in the body. It occurs when there is a build-up of fluid (mainly water) in the body’s tissues, causing swelling to occur in the affected area.”

Peripheral oedema can be caused by underlying problems, but for many long-term office workers it will very likely be a result of hours spent sitting at the desk, and varicose veins can be another sign of this.

The only way to keep these problems at bay is to move those legs! There are treadmill desks as well as standing desks which you should take advantage of if possible. If your boss isn’t in the position to provide one of these for everyone in the office, there are desk additions that will extend your desk height without too much of an investment. Of course, gentle leg exercises should be your new best friend, from ankle circles to foot pumps to knee lifts and leg extensions.

The key is to start noticing opportunities to get away from the desk, and we don’t mean to doss! When you run into a technical difficulty and need the IT department to come to the rescue, why not visit them for a chat instead of sending off an email. If you have a meeting coming up, suggest that you walk and talk instead of just moving to another seat in a different room. Anytime you take a call, stand up and pace! It’ll take a bit of getting used to but, in the long run, your legs will thank for it.

How to avoid looking like an office zombie!

Red eyes can be caused by a number of issues, from smoking to pollen to dust and dirt. However, it can also be caused by computer vision syndrome, or, as its more commonly known, digital eye strain. As we use more and more screens on a daily basis, from computers to mobiles to tablets and television screens, our eyes become strained in a number of ways.

You’ve probably heard about the problems blue light can cause, such as messing up your circadian rhythm and even causing blindness by contributing to age-related macular degeneration, but it doesn’t end there. Research has shown we tend to blink less when we are concentrating on a screen which can lead to dry eyes. The constant focusing and refocusing between your screen and other objects in the room can also tire your eye’s ciliary muscles.

The solution is to take regular breaks from screens. Set alarms if necessary and find alternative ways to engage with digital content e.g. listening to an audiobook rather than reading text online. For work, you might consider investing in a pair of digital eyestrain glasses. Make sure to adjust your monitor so that it is as bright as your surrounding workstation and the screen is positioned 20 to 24 inches from your eyes. Also, start practicing the 20-20-20 rule which says to look away from your screen every 20 minutes to gaze at an object 20 feet away for 20 seconds.

How to avoid back pain at work

If you’re sitting right now, take note of your posture. Are your shoulders hunched? Are you bent forward as though you’re about to be swallowed up by the screen?! Or perhaps you’re leaning so far back in your seat that you’re under suspicion of defying gravity? To avoid long-term back problems, it is essential to retrain your body to sit properly, but the only way you can do this effectively is by having an ergonomic workstation.

Correct sitting posture - working from home - Jeff Bullas site
Correct posture is only possible by aligning your workstation with your body. If you sit at a desk all day, it’s important to adjust your chair height so that your feet are flat on the floor and your knees are in line with your hips. You should sit at arm’s length from the computer screen and the back of your seat should be reclined at a 100° to 110° angle. As for the monitor, it should be positioned so it is at eye level or just slightly below.

Of course, it is not only bad posture that can cause back problems. Incorrectly lifting heavy objects, such as boxes and paperwork, can wreak havoc with your spine. According to the MayoClinic, you should:

“…lift with your legs and tighten your core muscles. Hold the object close to your body. Maintain the natural curve of your back. Don’t twist when lifting. If an object is too heavy to lift safely, ask someone to help you.”

The reason most people will not do this correctly is that they are rushing. Work can be a busy place, but the choice is to either take your time and protect your health or risk ending up like Emma!

About the author

scarlet-merrill

Scarlet Merrill

Scarlet Merrill is Editor of the New Frontiers website and founder of her own startup, Engage Content Marketing. She is an expert in designing and executing content strategies and passionate about helping businesses to develop a quality online presence… [Read Scarlet’s profile]

Other articles from the New Frontiers blog

How To Keep Your Remote Workers In The Loop

New Frontiers companies are rising to meet COVID-19 pandemic challenges

Enterprise Ireland’s Action Plan For Women In Business

Top tips for dealing with late-paying clients

The post How You Can Stop Bad Posture Ruining Your Workday appeared first on New Frontiers programme.

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Video Sherpa signs hospital deal after €500k funding round https://www.newfrontiers.ie/blog/video-sherpa-signs-hospital-deal-after-e500k-funding-round Mon, 18 May 2020 07:59:30 +0000 https://www.newfrontiers.ie/?p=15451 Video Sherpa, founded by New Frontiers alumna Anna Downes, has announced a deal with University Hospital Galway (UHG) to provide remote services to patients using its online video platform. This good news follows a €500,000 funding round closed at the start of the month by the Galway start-up.

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Video Sherpa, founded by New Frontiers alumna Anna Downes, has announced a deal with University Hospital Galway (UHG) to provide remote services to patients using its online video platform. This good news follows a €500,000 funding round closed at the start of the month by the Galway start-up.

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UtilityAR reports a jump in demand for its headsets https://www.newfrontiers.ie/blog/utilityar-reports-a-jump-in-demand-for-its-headsets Thu, 14 May 2020 07:55:17 +0000 https://www.newfrontiers.ie/?p=15506 UtilityAR's headsets are helping firms to get around coronavirus restrictions. Founder Patrick Liddy was interviewed by businesspost.ie.

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UtilityAR’s headsets are helping firms to get around coronavirus restrictions. Founder Patrick Liddy was interviewed by businesspost.ie.

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How To Keep Your Remote Workers In The Loop https://www.newfrontiers.ie/blog/how-to-keep-your-remote-workers-in-the-loop Sat, 02 May 2020 16:19:14 +0000 https://www.newfrontiers.ie/?p=15481 The post How To Keep Your Remote Workers In The Loop appeared first on New Frontiers programme.

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keeping remote workers engaged - New Frontiers

Ensuring that remote workers stay engaged and productive while working off-site can be a challenge. While for some it means greater focus and a sense of empowerment, for others it is isolating and unmotivating. It can be difficult to maintain a work culture and promote teamwork when everyone is dispersed.

However, research has shown that remote working can reduce employee stress as well as increase productivity – thanks to things like no commuting, a more ‘relaxed’ environment, and fewer distractions. Remote working really is a win/win situation for both employer and employee, at least when it’s done right! A common cause for concern is that remote workers can become disconnected from their employer due to the lack of face-to-face contact.

remote work statistics talentlms

A recent survey from Workplace by Facebook titled Deskless Not Voiceless: Communication Works, has shown that remote workers find it difficult to build work relationships. What was particularly interesting about the survey was that 86% of remote workers felt connected to their colleagues, but only 14% felt connected to the company HQ and just 3% had any communication with the C-Suite. This can be demoralising for remote workers because it may result in fewer opportunities for promotion and rewards. So how do we bring our remote workers back, not into the physical office but into the company psyche?

Communication tools are the remote worker’s best friend

Technology often gets a bad reputation for isolating us from one another, but in many ways technology is what enables us to come together. That being said, not all communication technology is equal! Composing an email is a much more isolated and time-consuming task than firing off instant messages into a chat box where other members can respond in real-time. One particularly popular communication tool is Slack. Slack allows you to organise your conversations into channels and these can be set to private if needed. You can see when members are online and tag them in conversations to quickly get their attention. The platform is robust enough to send most kinds of files (such as images, videos, GIFs, PDFs) which makes it easier for remote workers to collaborate on projects. It is the speed of interaction that communication tools like Slack support which makes it so effective at keeping remote workers in the loop. There are many alternatives to Slack, of course, such as Microsoft Teams, Hive, or Google Hangouts.

Make time for face-to-face communication

Instant messaging definitely has its place, however face-to-face communication is unbeatable when it comes to building real relationships. The ideal way to do this remotely is with videoconferencing. There are multiple ways to achieve this, from FaceTime to Zoom to Skype and beyond. We would advise you to schedule in either weekly, fortnightly or monthly face-to-face meetings with your remote workers, depending on the work you do. By being able to see someone’s face, identify facial cues, and speak in real-time, video conferencing can humanise communication. Once you see their face pop up on your screen and they, in turn, see you, all sense of distance is instantly removed. This can also be a real godsend for those moments when you would like your remote worker to be available in a meeting to answer a couple of questions but that’s just not possible. Using videoconferencing to allow teams to touch base – such as with an informal ‘coffee and a chat’ session that lets them catch up on the everyday personal news that fuels human interaction – with help to keep teams cohesive while apart.

Don’t forget to give remote workers praise!

The only way remote workers can feel a part of the company is by being treating them as such. We can all be guilty of falling into the terrible habit of out of sight, out of mind, but you know that if your remote workers suddenly dropped in productivity, you would be on their case! So take the time to praise them for the good work they do. While you’re not likely to pass by them at the water cooler, the extra effort of reaching out to remote workers will be well worth it. After all, you want your remote teams to stay motivated and the best way to do that is by giving them a sense of pride in where they work. Include them in shoutouts in the company newsletter, make sure their name is in the hat for competitions, and give them the heads up on new opportunities that they may otherwise miss out on.

The key to making remote working a success long-term is to remove ‘remote’ from the equation as much as possible. It can be a challenge for on-site employees to treat remote workers the same as the colleagues they bump into every day, but if you want your workforce to thrive while reaping the benefits of remote working, then you need to set the standard from day one. It is the responsibility of those at the top to create a culture of inclusivity for every member of the workforce. Remote working is going to become a permanent option for most teams; this is a cultural shift that is unlikely to roll back. Your best bet as an employer is to embrace this change for all the benefits it brings – take the necessary steps and get ready for the future!

About the author

scarlet-merrill

Scarlet Merrill

Scarlet Merrill is Editor of the New Frontiers website and founder of her own startup, Engage Content Marketing. She is an expert in designing and executing content strategies and passionate about helping businesses to develop a quality online presence… [Read Scarlet’s profile]

Other articles from the New Frontiers blog

New Frontiers companies are rising to meet COVID-19 pandemic challenges

Enterprise Ireland’s Action Plan For Women In Business

Top tips for dealing with late-paying clients

Leaders can help employees achieve their New Year’s resolutions

The post How To Keep Your Remote Workers In The Loop appeared first on New Frontiers programme.

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New Frontiers companies are rising to meet COVID-19 pandemic challenges https://www.newfrontiers.ie/blog/new-frontiers-companies-are-rising-to-meet-covid-19-pandemic-challenges Tue, 07 Apr 2020 11:24:39 +0000 https://www.newfrontiers.ie/?p=15398 The post New Frontiers companies are rising to meet COVID-19 pandemic challenges appeared first on New Frontiers programme.

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New Frontiers companies are rising to meet COVID-19 pandemic challenges

In the face of the coronavirus pandemic, companies and individuals have acted fast to come up with innovative solutions to the many new challenges facing all areas of society. As one of the leading medtech hubs in the world, Ireland is certainly leading the charge. We look at various New Frontiers companies that have been playing their part.

Darren Robb & Facteq

Facteq, which brings innovation to workspaces, has been manufacturing sneeze guards and Perspex barriers for shop staff and health care workers. Their shop counter shields can come in any size and are made with “clean room” specification materials so are non-porous and wipeable. Facteq founder, Darren Robb, was a New Frontiers participant at Sligo and Letterkenny Institutes of Technology.

https://www.linkedin.com/company/facteq-ltd

Sonia Neary & Wellola

Start-up Wellola developed a practice management and patient portal designed to bring medical facility communications into the 21st century. The company was co-founded by Sonia Neary, a New Frontiers alumna who participated in the programme at TU Dublin – Tallaght. Now Wellola has partnered with the HSE’s Digital Transformation Team to launch a COVID-19-focused portal combining secure communication software for healthcare professionals with a complimentary patient app called HSE Portal.

https://irishtechnews.ie/hse-wellola-secure-patient-communication-portal

https://www.hsecovid19.ie

Keith Lynne & MyClinic365

Keith Lyne is the co-founder of MyClinic365 and came through the New Frontiers programme at IT Tralee. In response to the current emergency, MyClinic365 is making its telemedicine platform free for GPs in Ireland for the duration of the crisis, reducing the administrative burdens inside GP surgeries and improving patient relationships.

https://www.siliconrepublic.com/start-ups/myclinic365-free-gps-telemedicine-coronavirus

Tony Ryan & Medvault

Medvault, founded by Tony Ryan who is a new Frontiers alumnus from TU Dublin – City Campus/IADT, provides an analytics solution for GP surgeries. The company partnered with GP Buddy to create a free COVID-19 GP Screening Form which will help to facilitate patient screening for COVID-19. Over 350 GP practices are already signed up, seeing an estimated 50% drop in the pressure from phone queries as they channel patients through the platform.

https://www.screeningform.com

Hanan Swan & Slunchbox

Hanan Swan, an alumna from Dundalk Institute of Technology/DCU New Frontiers programme, recently launched Slunchbox, a hot school meal delivery platform. In response to COVID-19, Hanan has pivoted her idea to deliver hot meals to the vulnerable in our communities. She accepts donations (€4 buys a meal for a vulnerable person) and has so far raised over €5,000 via the company’s crowdfunding campaign.

https://www.slunchbox.com

https://www.gofundme.com/f/slunchbox

Gurusharan Singh Gogna & HealAir

Coming through the New Frontiers programme at Athlone Institute of Technology, Gurusharan Singh Gogna’s startup, HealAir, uses safe plasma technology to kill airborne viruses and bacteria. They are currently seeking funding for microbiology tests and manufacturing. The patent-pending, simple and stationary unit is destined for high-risk areas such as surgery waiting rooms, ICUs, aircraft, or any enclosed space requiring air sanitisation.

Martin Tighe & Univiv

Univiv, founded by Martin Tighe who took part in New Frontiers at Athlone Institute of Technology, is developing solutions in areas such as agriculture and aquaculture. Their product, Virex (patent pending), is a safe and effective human anti-viral formulation, already proven to kill the H1N1 human form of swine flu in pigs. They are accelerating production to treat COVID-19 infections. Taken orally and made with “generally regarded as safe” (GRAS) certified ingredients, it will be a preventative dose to quell infections before they start as well as treat infections. Univiv is currently awaiting funding to manufacture the first 100,000 doses and hopes to deliver in one month.

https://univiv.com

Jag Gunawardana & MediPlex

Before the emergency, the startup was working on MediPlex, a product to enable full e-prescribing, compliance, and related functionality – about to trial with local pharmacies. When Jag, who participated in New Frontiers at Sligo and Letterkenny Institutes of Technology, saw how pharmacies were responding to the COVID-19 crisis, he realised that part of the solution he was building could be applied to these services. He produced a slimmed-down version of the product that focuses on capturing prescriptions, sending it to the selected pharmacy, enabling pharmacy-patient communication, and taking payments. It decreases risk by minimising patient-pharmacist contact and improves customer service.

Tom Cotter & Rash’R

Cork New Frontiers alumnus, Tom Cotter, started a high-end eco sports apparel company called Rash’R. In response to demand, they have started to make washable, reusable face masks with disposable replacement filters. Currently, these are being sold to bulk buyers such as corporates rather than retail.

https://www.linkedin.com/feed/update/urn:li:activity:6650435016650297344

Do you have an idea in response to the pandemic?

Science Foundation Ireland, Enterprise Ireland, and IDA Ireland have launched a joint rapid-response call to fund research, development, and innovation (RD&I) activities that will deliver significant and timely impact for Ireland within the context of the current emergency. This call will be closely co-ordinated with the rapid response call launched by the Health Research Board and the Irish Research Council.

Some of the innovations from Enterprise Ireland companies

The level of innovation and blue sky thinking triggered by this international emergency has been quite extraordinary. Many new products and ideas will continue to be used and valued well into the future. Synergies and collaborations have sprung up in the most unlikely of places. It’s a real sign of hope in these troubled times.

About the author

scarlet-merrill

Scarlet Merrill

Scarlet Merrill is Editor of the New Frontiers website and founder of her own startup, Engage Content Marketing. She is an expert in designing and executing content strategies and passionate about helping businesses to develop a quality online presence… [Read Scarlet’s profile]

Other articles from the New Frontiers blog

Enterprise Ireland’s Action Plan For Women In Business

Top tips for dealing with late-paying clients

Leaders can help employees achieve their New Year’s resolutions

The big business trends to watch out for in 2020

The post New Frontiers companies are rising to meet COVID-19 pandemic challenges appeared first on New Frontiers programme.

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