New Frontiers programme https://www.newfrontiers.ie An Enterprise Ireland programme Tue, 21 Jan 2020 11:52:48 +0000 en-GB hourly 1 https://wordpress.org/?v=5.3.2 TeachKloud closes €750,000 funding round https://www.newfrontiers.ie/blog/teachkloud-closes-e750000-funding-round Mon, 20 Jan 2020 11:44:11 +0000 https://www.newfrontiers.ie/?p=15323 TeachKloud, founded by Wendy Oke, is looking to raise up to €4 million more after closing a €750,000 funding round. The startup has developed a platform for early childcare providers and has found investment from the likes of Frontline Ventures and Enterprise Ireland. Read more in articles from siliconrepublic.com and irishtimes.com.

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TeachKloud, founded by Wendy Oke, is looking to raise up to €4 million more after closing a €750,000 funding round. The startup has developed a platform for early childcare providers and has found investment from the likes of Frontline Ventures and Enterprise Ireland. Read more in articles from siliconrepublic.com and irishtimes.com.

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Saving millions by preventing missed health appointments https://www.newfrontiers.ie/blog/saving-millions-by-preventing-missed-health-appointments Sun, 19 Jan 2020 11:36:59 +0000 https://www.newfrontiers.ie/?p=15321 Sonia Neary, New Frontiers alumna and co-founder of Wellola, has developed a practice management and patient portal designed to bring medical facility communications into the 21st century. She was interviewed by irishexaminer.com.

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Sonia Neary, New Frontiers alumna and co-founder of Wellola, has developed a practice management and patient portal designed to bring medical facility communications into the 21st century. She was interviewed by irishexaminer.com.

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Seed Golf is teeing up to change the game https://www.newfrontiers.ie/blog/seed-golf-is-teeing-up-to-change-the-game Mon, 06 Jan 2020 11:15:41 +0000 https://www.newfrontiers.ie/?p=15292 Dean Klatt, founder and CEO of Seed Golf, is interviewed on siliconrepublic.com about his startup journey and his 2020 plans to launch in the US market.

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Dean Klatt, founder and CEO of Seed Golf, is interviewed on siliconrepublic.com about his startup journey and his 2020 plans to launch in the US market.

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The big business trends to watch out for in 2020 https://www.newfrontiers.ie/blog/big-business-trends-to-watch-out-for-in-2020 Mon, 30 Dec 2019 11:21:29 +0000 https://www.newfrontiers.ie/?p=15294 The post The big business trends to watch out for in 2020 appeared first on New Frontiers programme.

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Big business trends to watch out for in 2020 - New Frontiers Programme -Enterprise Ireland

2020 is upon us and we STILL don’t have flying cars. It’s a disappointing realisation that we are entering yet another futuristic-sounding year without even one DeLorean to have taken to the skies. Alas, we’ll have to curb our expectations for now and be content with cars simply driving themselves. Joking aside, 2020 is looking to be a very interesting year for business with great advancements and transformations happening in technology, the workplace, customer relationships, and more.

If you’re craving some sharp insights into what kind of year 2020 is shaping up to be, then look no further! We’re going to share with you 4 business predictions we’re putting our bets on for 2020.

Our top 4 business predictions for 2020

Irish businesses will need to get 5G ready

True, we didn’t need to check a crystal ball for this one! The fifth generation of cellular networking is here, but how exactly will it impact your business? This wireless technology is estimated to be at least 10 times faster than 4G, which means faster communication, faster business processes, and faster results for your clients. Currently, the average time it takes data to upload from a device is 50ms with a 4G network, but with 5G it will take just 1ms.

However, we’re not claiming 5G will be in every single household by the end of 2020. After all, there are still houses in rural areas stuck on 3G. But according to Intel, the rollout will be in full swing in 2020 so they advise businesses to get ready:

“For 5G to become a reality, businesses need to replace fixed-function equipment with virtualised software-defined networks. Switching to the cloud will be vital as 5G relies so heavily on virtualisation.”

Customer Experience will benefit from automation

Customer Experience, or CX, has been a hot topic for a few years, but until now businesses have been struggling to know how to implement it as practical business processes. With increasing accessibility to high-quality automation tools, 2020 will be the year in which we see CX truly take off.

A great example of this is the strides being made with chatbots. The chatbots of 2020 won’t simply trot off a couple of generic messages and then hand the conversation over to a real customer service agent. Instead, chatbots will use intelligent voice messaging to tailor responses to the individual and automate payments in real time.

Customer expectations are increasing constantly as people get used to using more smart devices, such as virtual assistants, in their own home. With Qualtrics finding that 60% of businesses think the mobile experience they are providing is good but that only 22% of customers feel the same, it pays to bulldoze those blind spots, listen to customers’ needs, and invest in the technology you use to drive successful customer relationships in 2020.

Will your business take advantage of the growing remote working trend?

Remote working used to be something that employees who wanted more flexibility pushed for while management looked on sceptically, unsure of whether a divided labour force could really manage to be productive. How times have changed! According to FlexJobs, 75% of people work remotely because there are fewer distractions and 86% say it reduces stress, which all directly feeds into increased worker productivity. In 2020, the encouragement for remote working is coming from the top as employers reap the benefits of this cost-effective, timesaving, and fully customisable work structure.

There are many great reasons as to why remote working is gaining in popularity, but for Ireland specifically we would throw the combination of high rent prices in the capital and long commutes into the ring. On average, it takes commuters in Kildare and Meath one hour and nine minutes to get to work, which is equivalent to, if not quicker than, those taking public transport from Dublin’s suburbs. The Luas and Dart have become notorious for congestion, which not only increases travel time but makes getting to work a very stressful and exhausting experience. Therefore, if not just for productivity then for employee health and happiness, remote working could be a great trend to jump on in 2020.

Gen Z will enter the workforce

They’re coming and they’re going to make up 20% of the workforce in 2020, but what does that mean for your business? This generation is composed of digital natives in the truest sense. Born between 1995 and 2010, they do not know a world without the internet. This puts them in a strong position entering the workforce as we are very much in need of their technology skills! However, to leverage their skills you’ll need to attract them and being a tech-first company is essential.

According to a study by Dell, 91% of Gen Z considers the technology offered by an employer to be a critical factor when choosing a job. Generation Z, or Centennials as they are also known, expect to not only exercise their skills but to continuously improve them. Therefore, it is in the business’s interest to provide these opportunities. Despite being glued to their screens, Gen Z appreciates authentic face-to-face conversations and shows a strong interest in being tech mentors, which can only be a good thing for other members of your intergenerational team!

Running an Irish startup in 2020 is going to be both challenging and rewarding. If you’re about to take the plunge and would like some extra support, why not consider a programme like New Frontiers?! We have locations around the country and start dates throughout the year. Take a look at what’s involved and register your interest today.

About the author

scarlet-merrill

Scarlet Merrill

Scarlet Merrill is Editor of the New Frontiers website and founder of her own startup, Engage Content Marketing. She is an expert in designing and executing content strategies and passionate about helping businesses to develop a quality online presence… [Read Scarlet’s profile]

Other articles from the New Frontiers blog

Coworking space vs the traditional office – which will you choose?

5 tips for recruiting a stellar first hire for your startup!

Listen to your market and always be ready to pivot your idea

Winners of Ireland’s Best Young Entrepreneur Awards (IBYE) announced

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Male skin care firm is well groomed for online success https://www.newfrontiers.ie/blog/mohecan-groomed-for-online-success Wed, 04 Dec 2019 10:35:43 +0000 https://www.newfrontiers.ie/?p=15113 New Frontiers alumna, Charlotte Matabaro, was featured with her business partner Marc Power talking about their startup Mohecan Male Grooming as it launches its Amazon store in time for Christmas. Read about them on irishexaminer.com.

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New Frontiers alumna, Charlotte Matabaro, was featured with her business partner Marc Power talking about their startup, Mohecan Male Grooming, as it launches its Amazon store in time for Christmas. Read about them on irishexaminer.com.

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Advanced Photonics Systems wins at Seedcorn https://www.newfrontiers.ie/blog/advanced-photonics-systems-wins-at-seedcorn Fri, 29 Nov 2019 12:08:09 +0000 https://www.newfrontiers.ie/?p=15106 Congratulations to Rory Casey, founder of Advanced Photonics Systems, who beat off top-class competition to take the first prize of €50,000 in the 'New Start Company' category of the Intertrade Ireland Seedcorn Competition. The company has invented a non-invasive parasite treatment photonics technology and the first target is sea lice on farmed salmon, which costs €1bn in this €15bn market.

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Congratulations to Rory Casey, founder of Advanced Photonics Systems, who beat off top-class competition to take the first prize of €50,000 in the ‘New Start Company’ category of the Intertrade Ireland Seedcorn Competition. The company has invented a non-invasive parasite treatment photonics technology and the first target is sea lice on farmed salmon, which costs €1bn in this €15bn market.

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Coworking space vs the traditional office – which will you choose? https://www.newfrontiers.ie/blog/coworking-space-vs-the-traditional-office-which-will-you-choose Thu, 28 Nov 2019 16:05:26 +0000 https://www.newfrontiers.ie/?p=15108 The post Coworking space vs the traditional office – which will you choose? appeared first on New Frontiers programme.

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coworking vs traditional office - new frontiers programme Enterprise Ireland

Congratulations! If you’re thinking about expanding your workspace then you must be enjoying some startup success right now. You have secured enough customers to have the confidence to make the big move and you want to be fully prepared to take on any extra work. It’s an exciting time, but important decisions need to be made!

With coworking spaces popping up all over Ireland, it is no longer a given that a startup should have its own private office. There are advantages and disadvantages to both scenarios and which work environment you should choose all depends on your specific needs and priorities. However, we can provide you with some helpful food for thought to guide you through your decision-making process.

Coworking spaces as a budget-friendly option

The main draws for opting for a coworking space are flexibility and cost-saving. Renting private office space is a big commitment and cost for any business, but the return of Celtic Tiger pricing is exacerbating the issue. If you’re looking to rent office space in the capital in 2019-20, you can expect boom-era prices at over €60 per square foot! This doesn’t take into account the cost of insurance, rates, utility bills, cleaning services or the added expense of furniture and technology.

On the other hand, coworking providers offer more affordable hourly, daily, weekly, monthly, and annual rates, so you can find a payment option that suits you with a predictable, fixed cost. Dogpatch Labs, for example, is a popular choice for its impressive facilities and is located at the heart of the city centre. They charge €200 per month to hot desk and €400 per month for a dedicated desk. Included in this cost is all utility bills, all service charges, access to meeting rooms, the kitchen, fibre-based internet, the receptionist, as well as refreshments. Another high-quality coworking space is The Tara Building, which keeps a busy calendar of events for its members to get involved in and offers a private, lockable office at €350 per desk. It’s worth shopping around and find the best fit for you.

Compromising on security and productivity

There is an ongoing debate as to whether coworking spaces end up costing businesses with regards to security and/or productivity. While there are advantages to working alongside other business professionals, it can end up being more of a hindrance than a benefit if your work style doesn’t sync well with an open-plan coworking environment.

Privacy is scarce in coworking spaces. If you are hot-desking, you will literally have no idea who you will be sitting beside from day to day. By relinquishing control of fundamental elements of your work environment – such as noise levels, atmosphere, space and seating arrangements – you take the risk that every day is different and not necessarily in a good way. While we all like to think everyone is as courteous and considerate as we are, this is not a given and dealing with these issues in a coworking environment is not as straightforward as it would be in your own private office.

Apart from the potential distractions that come with sharing your work environment, security is another concern. Consider the kinds of discussions you will need to have on a regular basis with your employees, investors, advisors, and clients. How often do you need to discuss sensitive information? Determine if you’re happy for this information to be potentially overheard by other businesses. If your only concern is the weekly meeting, then coworking could still be a good option for you. All you need to do is book the meeting rooms which are available in most coworking spaces.

How beneficial is networking for your business?

If you are just starting out and find that growing your network of business contacts is proving more of a challenge than you expected, deciding to work in a coworking space could be the perfect solution. Coworking spaces are a hub of creative activity. These unique ecosystems enable business professionals, with their various skills and levels of experience, to come together and create coworking communities.

The best thing about this is that most of these companies will also be startups. By entering a coworking environment, you have instant access to entrepreneurs who are going through all the same trials and tribulations as you are! You will have the opportunity to learn from each other, share your stories and act as each other’s sounding boards. The invaluable business opportunities that can be fostered in this kind of environment are limitless.

Many coworking spaces capitalise on this attractive networking opportunity by holding events, primarily for the purpose of aiding the development of supportive business relationships. These can vary from a simple breakfast spread to yoga sessions to happy hour to guest speakers. You’ll easily find an event that will suit you and attract the type of people you would prefer to work with. But if you want our advice, we say dive right in and try them all! You never know who you could meet and how far that relationship could take you and your business.

About the author

scarlet-merrill

Scarlet Merrill

Scarlet Merrill is Editor of the New Frontiers website and founder of her own startup, Engage Content Marketing. She is an expert in designing and executing content strategies and passionate about helping businesses to develop a quality online presence… [Read Scarlet’s profile]

Other articles from the New Frontiers blog

5 tips for recruiting a stellar first hire for your startup!

Listen to your market and always be ready to pivot your idea

Winners of Ireland’s Best Young Entrepreneur Awards (IBYE) announced

Immersive VR Education builds on startup success with a strong team

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5 tips for recruiting a stellar first hire for your startup! https://www.newfrontiers.ie/blog/5-tips-for-recruiting-a-stellar-first-hire-for-your-startup Tue, 29 Oct 2019 12:33:05 +0000 https://www.newfrontiers.ie/?p=14983 The post 5 tips for recruiting a stellar first hire for your startup! appeared first on New Frontiers programme.

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5 tips for recruiting a stellar first hire for your startup - New Frontiers programme

Making the first external hire is a big step for a startup. It’s a significant commitment with all kinds of obligations and logistics to consider. In this blog, we’ll take a look at some tactics to help you make recruitment less of a risk.

Before you start, make sure you do really need to hire someone at this point. If you’re running a startup, it’s a good guess that you’re run off your feet and wish you had a second you to make the workday less crazy. However, it’s important to recognise whether this is just the typical whirlwind of getting a new business off the ground or whether the time has come to grow the team.

The first step is to take a careful look at the finances and financial projections to see if you can afford an employee. Consider all the costs associated with this – salary costs plus hidden costs such as equipment, office space, insurance, software, training, etc.

The second step is to consider which area of the business could best be supported by a second pair of hands. There should be enough workload to add up to a new role, and what needs to be done should bring real value to the business and contribute to your bottom line (for example, supply chain or customer services). If your plate is overflowing with smaller tasks that don’t add up to a particular business role (for example, bookkeeping) then rather than making a new hire you should lighten the load by outsourcing specific jobs.

Finally, be careful of making your first hire a big, expensive role. For instance, it’s not uncommon for founders to want their first employee to be the salesperson, because it’s typically a role they aren’t confident in. However, these salaries are usually very high and it can be hard to find the right salesperson on the first attempt (see more about this in our interview with Nicky Bowman).

So, having decided the time is right for your first hire, here are 5 ways to make the transition from founder to employer a little easier.

How to successfully hire your first employee

1.      Identify your startup’s weak spots

Your first hire should not be a jack-of-all-trades. In fact, no hire should be! It’s particularly tempting for startups to seek out that unicorn individual who has a bit of experience in everything. The problem with this approach is that they’re not properly solving any one problem. A much better approach is to identify specific weaknesses in your business that are taking up a lot of time or particular gaps where you can really start to grow revenue and aim to hire someone who can take this on and have a transformative effect.

2.      Document procedures for tasks

You want your new employee to hit the ground running when they arrive. Do not wait until the last minute to figure out how they are going to do what you need them to do. It’s probably clear in your mind how the tasks that need doing should get done, but don’t assume this will be obvious to your new hire. They aren’t familiar with your business or how you work yet. If you’re not used to onboarding employees, you’ll be surprised how many small things need to be communicated in the initial stages.

List the responsibilities attached to this new role and then take the time to document procedures for each one. Trust us, it’s worth it. As an entrepreneur, you’re used to doing everything yourself, which means you have your own set of standards. If you want to maintain those standards and avoid resorting to micromanagement, then procedures are a lifesaver.

3.      Don’t underestimate the importance of culture fit

Skills are not the be-all and end-all, especially at this early stage of your business. Your first hire is going to be working in close quarters with you and, inevitably, will have an influence over how your team grows. This is not the time to take a punt on the aloof genius, the rebellious leader or the troubled artist! Rather trust, integrity, and good communication skills are the kind of characteristics you want to invest in with your first hire.

If there is more than one business founder, we’d advise giving everyone the opportunity to meet with the potential candidate so they have a chance to air their opinions. The last thing you want is your office split down the middle by an employee who gets along swimmingly with one founder and is at loggerheads with the other! This exposure to key people in your business is also a great way to show the candidate that you envision them to be there for the long haul.

“I’ve turned down very good technical people. I know the team they are going to have to work in and if I don’t think they will fit in there is no point in hiring them, no matter how talented they are from a technical point of view.”

Sandra Whelan, Immersive VR Education
read our interview with Sandra

4.      Have them demonstrate their skills

It really is the only way to know for sure that they can do the job. There are many great interviewees out there. These people are personable, passionate, quick with winning answers and they’ve researched your company inside and out. But none of these attractive qualities necessarily means they will be good at the tasks you have in mind for them.

To combat this, don’t be afraid of having more than one stage in your recruitment process. It may be time-consuming, but this is not a hire you want to make in a rush. The first stage of the interview could be designed to whittle down candidates by their skillset and the second stage could be for finding out if they have the right personality fit for your company.

5.      Have a trial period

This is your first hire and there’s a lot riding on it. Feeling a little stressed about getting it right is only natural. Overthinking it won’t make it any easier, however having a trial period can take a lot of the pressure off. Recruitment is a speciality industry for a reason so if you’re not a professional recruiter, it makes sense to buffer the risk with a probationary period. Ensure it is included in the new employee’s employment contract and define clearly the duration of the trial period. Under Irish law, a probationary period must be one year or less in duration.

Making your first hire is a big decision, especially when you are bootstrapping. As with most things in business, careful planning will help you avoid the most common pitfalls. Be clear about what you expect and what you are offering from the outset, because high staff turnovers will only negate the benefit of having the extra help. Also, remember that although you will be able to move over a large part of your workload to a capable colleague, employees do require management, so factor in enough time to oversee their work. 

About the author

scarlet-merrill

Scarlet Merrill

Scarlet Merrill is Editor of the New Frontiers website and founder of her own startup, Engage Content Marketing. She is an expert in designing and executing content strategies and passionate about helping businesses to develop a quality online presence… [Read Scarlet’s profile]

Other articles from the New Frontiers blog

Listen to your market and always be ready to pivot your idea

Winners of Ireland’s Best Young Entrepreneur Awards (IBYE) announced

Immersive VR Education builds on startup success with a strong team

Startup events to help you end 2019 on an entrepreneurial high

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The ‘Android for boats’ https://www.newfrontiers.ie/blog/the-android-for-boats Mon, 14 Oct 2019 11:59:28 +0000 https://www.newfrontiers.ie/?p=14992 Co-founder of the boat technology startup Raceix, Aidan Foley, describes its operating system for the marine leisure sector as being 'Android for boats with the intuition of Apple and the dynamism of Tesla'. Irishtimes.com looks at their ‘game-changing’ software.

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Co-founder of the boat technology startup Raceix, Aidan Foley, describes its operating system for the marine leisure sector as being ‘Android for boats with the intuition of Apple and the dynamism of Tesla’. Irishtimes.com looks at their ‘game-changing’ software.

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Listen to your market and always be ready to pivot your idea https://www.newfrontiers.ie/blog/listen-to-your-market-and-always-be-ready-to-pivot-your-idea Thu, 03 Oct 2019 09:32:43 +0000 https://www.newfrontiers.ie/?p=14967 The post Listen to your market and always be ready to pivot your idea appeared first on New Frontiers programme.

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Listen to your market and always be ready to pivot your idea - New Frontiers - Pierce Dargan

In this blog, New Frontiers alumnus Pierce Dargan discusses his decision to pivot his business idea and what has gone into building a strong and successful startup. Pierce was careful to get extensive feedback from prospective customers and research his idea thoroughly before making his decision.

When I started working on my own business, over four years ago, it was on a very different idea. Part of the entrepreneurship module for my masters at Trinity College was working on a startup idea. Mine was a marketplace for farmers to look for products and services in their area – such as feed, fencing and manure disposal services – so they could compare prices and make informed choices about suppliers. My background is equine farming, and I felt that a price comparison site, which is very common in a lot of markets, was lacking in farming. I won a number of awards for this idea, including the Trinity College All-Tech Innovation competition.

The importance of validating your market

During the validation phase of my startup, when I started to talk to the farmers I was hoping would become my customers, many told me that price was not their biggest pain point. People generally felt that price was not the big issue for them and in fact they stayed with suppliers because of factors like quality assurance, quick delivery times or credit terms. I spoke to people across Kildare, Cork and elsewhere for this validation phase, and I was very fortunate to meet people who were honest with me about the idea before I spent both time and capital developing a solution. It is important to listen to your potential customers rather than just people in your immediate circle, such as advisors, friends and family. The customer is always the most important person.

When the people I was talking to told me price comparison wasn’t their biggest issue, I always asked what their biggest problem was. Time after time, people in equine yards told me that they were having issues keeping up with the large amounts of paperwork required because of frequently changing equine welfare regulations. Racing trainers and equestrians have to keep medication records for their horses to satisfy regulators and drug testers. Some yards have hundreds of horses, each with their own drug and vaccination regimen. It gets very complicated very quickly and if records are wrong it can lead to heavy fines and, in the most serious cases, prosecution. The yards I was talking to said that if I could develop a solution for this issue, they would be very interested.

Always listen to your target customers

It was at this point I realised that there was a large opportunity to try and build a regulatory technology system to be an education tool that would help ensure compliance for equine yards and help promote equine welfare and transparency. It was a difficult decision to pivot the idea. I had won awards for my original farm marketplace idea and it was hard to let go. However, it doesn’t matter what anyone else says, always listen to your customers. It is a common trap that entrepreneurs fall in love with their ideas and don’t listen to what their customers actually want.

Once I pivoted my idea, I knew I would need a CTO who had experience in digitising regulatory paper processes. It just so happened that I ran into a friend from secondary school, Simon Hillary, who had just finished optimising workflows from paper to digital systems for the Oireachtas. Simon came on board, and we started the process of getting our system deemed compliant as a medicines register by the Turf Club (the horseracing regulatory body) here in Ireland and their equivalents in the UK and France.

Early-stage development with support and funding

I completed Phase 1 of New Frontiers at IADT mid-2017. From there, we were accepted onto the Trinity LaunchBox, and I completed Phase 2 of New Frontiers as well. Our Local Enterprise Office has been very supportive, and we’ve had a priming grant and business expansion grant from them. This has all been very helpful, because in all pivoting the idea took two years – refining our solution and getting into the finer details of the regulation.

By 2018, we were ready to launch with an initial cohort of users. That’s when my brother, Finlay, who has a background in finance, joined as our COO. Our app manages the whole compliance process for yards, centrally tracking the what, when, why, and how of medications being administered. Trainers or owners can invite vets and staff onto the system so that everything is tracked and recorded safely and securely.

Our pivoted startup: Equine MediRecord

We already have hundreds of yards on our system across Ireland, the United Kingdom and France, tracking thousands of horses. Our system is the first and only system to be approved as compliant to replace the paper regulatory documents, and the only system in the world ensuring compliance in the equine industry. We won a number of competitions, including the One Zero Conference, ‘Best Use of Mobile’ at Energia Digital Media Awards, and Most Innovative Equine Technology in the UK. We were also accredited with the Business All Star in ‘Regulatory Technology’ at the All-Ireland Business Summit. I also made it into the final 24 (out of 1,600+ applicants) of Ireland’s Best Yound Entrepreneurs, representing the Irish Midlands Region and Kildare at the national competition in September.

As we all become more aware of animal welfare issues, regulations are being strengthened and people need systems to ensure medical record compliance for their animals. Equine MediRecord is looking to enter new markets by the end of the year; we’ve just signed clients in the USA and Argentina and are talking to regulatory bodies inside and outside Europe. We’re also diversifying into other types of equine activity, such as horse breeders and polo teams. None of this would have happened if I had fallen in love with my original idea and been unable to pivot.

About the author

Pierce Dargan Equine MediRecord New Frontiers alumnusPierce Dargan

Pierce Dargan is a fifth-generation racehorse owner and breeder, ex-professional rugby player and New Frontiers alumnus. He is the co-founder of award-winning tech startup, Equine MediRecord… [Read Pierce’s profile]

Other articles from the New Frontiers blog

Winners of Ireland’s Best Young Entrepreneur Awards (IBYE) announced

Immersive VR Education builds on startup success with a strong team

Startup events to help you end 2019 on an entrepreneurial high

4 actions entrepreneurs need to take to scale up quickly

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