Anthony McCarthy

anthony-mccarthy-new-frontiers

Anthony has spent the past 30 years working in a diverse range of sectors, but always in roles with a marketing and sales focus. This focus has more recently turned towards mobile and online marketing, although Anthony’s approach is to never forget to put people at the centre of any mobile/digital strategy.

Most websites are like showrooms with no doors; they look great but their utility is limited. Mobile and tablets are changing how clients interact with you, so you need to have a solid marketing plan that’s being constantly tested and updated…

Anthony became a New frontiers participant in July 2014, at IT Cork. His company, Adapptise.com, is an in-game advertising platform that enables the insertion of product placement and intelligent advertising into mobile games. Placing brands in games results in higher engagement – placing brands fully in the line of sight of players.

Having worked for myself for 30-odd years, joining a development programme like New Frontiers was a hard decision – for myself, but also for the Programme Managers. One of the questions I asked was “Do I think I am coachable?” Well, the answer is that it depends on the coach.
New Frontiers has challenged me in ways I did not expect; it has pushed me out of my comfort zone and reminded me of things already knew. It is a very worthwhile journey, as sometimes the life of an entrepreneur can be a lonely one. The best part of the program for me is the peer to peer learning and support from other participants. Sometimes you learn more from doing together.

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